Purpose-built AI turns expert insight into real-world action through guided reflection, scenario role play, and a clear commitment to what you'll do differently. Unlike generic AI tools, it's grounded in the lesson and follows instructional design intent.
Featuring Adam GrantFeaturing Amy Edmondson
Build the leaders your organization needs next
Leadership development fails when the format doesn't match reality. Big Think+ delivers expert-guided microlearning and AI coaching that fits in a lunch break and changes behavior the same afternoon.
30-minute introduction with the Big Think+ team
Capabilities
Everything L&D teams need to build leaders who act
Content, tools, and scale anchored to expert insight - built for the reality of how leaders learn.
AI Coaching on every lesson
Purpose-built AI turns expert insight into real-world action through guided reflection, scenario role play, and a clear commitment to what you'll do differently. Unlike generic AI tools, it's grounded in the lesson and follows instructional design intent.
Curations for custom learning
Learning managers and learners can save and group Video Lessons, Expert Classes, Learning Paths, and Courses. Publish Curations to learner home pages in a few clicks for self-paced, custom learning journeys.
Integrations that augment, not disrupt
Connect Big Think+ into your existing LMS or LXP through API-based integration or SCORM. The integrations team works with you so learners access microlearning content immediately, no matter your access preferences.
Expert-guided microlearning
Video Lessons, Expert Classes, Learning Paths, and Courses from leading thinkers across philosophy, science, technology, and business. Learning that surfaces an idea a leader can use that afternoon.
Why change
Leadership is built in daily moments, not occasional events
Most leadership development doesn't fail because companies don't care. It fails because the format doesn't match how people actually work and learn.
The old way
- ×Costly and time-intensive programs that pull leaders away from work
- ×Reach only a small group of leaders in isolated, one-off events
- ×No continuity between sessions, so insight fades before it becomes habit
- ×Generic AI tools that drift into outside advice and ignore instructional design
The Big Think+ way
- ✓Microlearning experiences anchored to the world's biggest thinkers, designed to fit between meetings
- ✓Curated, continuous learning that reaches every leader, not just a select few
- ✓AI Coaching embedded on every lesson to close the knowing-doing gap through guided reflection and scenario role play
- ✓Launch programs fast and amplify existing investments with content, tools, and scale
The flow
From signup to behavior change in four steps
A simple route from setup to steady output.
Connect your learning environment
Integrate Big Think+ with your LMS or LXP via API or SCORM. The integrations team works with you to get learners connected immediately.
Curate learning experiences
Group Video Lessons, Expert Classes, Learning Paths, and Courses into Curations. Publish them to learner home pages with a few clicks.
Learners engage with expert microlearning
Leaders access bite-sized lessons from the world's biggest thinkers - content that fits in a lunch break and surfaces an idea they can use that afternoon.
AI Coaching closes the knowing-doing gap
Embedded AI Coaching guides reflection, scenario role play, and a commitment to what the leader will do differently - grounded in the specific lesson, not generic advice.
Options
Start with a free trial
Big Think Edge gives your team access to the full catalog with unlimited users.
Big Think Edge
Free7-day trial
Full access for your team to evaluate the platform.
- ✓ Access to 200+ video lessons
- ✓ 3 new lessons added each week
- ✓ 60+ Deep Dive experiences
- ✓ Learner support guides
- ✓ Note-taking space
- ✓ Bonus educational content via newsletter
- ✓ Unlimited users
- ✓ Access to full catalog
Big Think Edge Lifetime
$159.99one-time
Lifetime subscription to the full Big Think Edge catalog.
- ✓ All features from the trial
- ✓ Lifetime access - no recurring payments
FAQ
Common questions
How do I find members-only articles or videos on the site?+
When logged into BigThink.com, the entire site is ad-free. You can access articles and editorial products on the Big Think homepage, Big Think Interviews, and early access videos. Exclusive, ad-free access to the Big Think+ class library is available.
Are the videos the same on YouTube and BigThink.com?+
All videos on YouTube are also available on BigThink.com. Members get early access to interviews and classes not available on YouTube.
How much does a Big Think membership cost?+
Two tiers with monthly and annual options: Print + Digital at $15/month or $144/year (20% savings), and Digital Only at $10/month or $96/year (20% savings). Both monthly plans can be canceled anytime.
What payment methods do you accept?+
Major credit cards, Apple Pay, Google Pay, Cash App, Klarna, and Link.
Do you issue refunds?+
No refunds or prorated credits at this time.
When will I be charged?+
The first payment is processed upon subscription. Subsequent charges depend on your chosen plan. Your next payment date is visible on your Account Page.
Move forward
Give your L&D team the content, tools, and scale to build better leaders
Book a 30-minute introduction to see how Big Think+ fits your learning environment.
Book a call